Meet the team
Isaac GarciaFounder, senior vice president and general manager
As founder, senior vice president and general manager of Central Desktop, Isaac oversees business strategy and sales for the company. Isaac has a proven record in both early-stage technology companies and enterprise sales and marketing. As a founding partner at Upgradebase (acquired by CNET Networks), Isaac oversaw sales, marketing and business development for the company. During his three-year tenure at CNET, he directed North America enterprise sales and strategic partnerships with Microsoft, Google, eBay, Yahoo and BestBuy and led CNET's global partnership with Microsoft to launch the Windows Marketplace campaign in 14 countries, Microsoft's largest sales and marketing campaign at the time. Isaac studied English Literature at Ambassador University in Texas and the University of Northern Colorado Graduate School. He is an active member in the local tech community where he serves on the advisory board for Innovate Pasadena to drive technology and design awareness for the Greater Pasadena area. Isaac also serves on the UCLA Extension Small Business Management and Technology Advisory Board.
Arnulf HsuFounder and chief technology officer
As founder and CTO of Central Desktop, Arnulf oversees all architecture and product development for the company. Arnulf combines agile technology experience with a business background that spans early-stage start-ups to acquisition. As the original founder of Upgradebase, Arnulf served as president and chief technology officer where he oversaw product development and operations in the US, Pakistan and India. During his three-year tenure at CNET, Arnulf served as director of global product marketing where he managed all aspects of new product marketing and development for CNET Channel. Arnulf worked closely with customers, sales teams and the executive committee to oversee the planning, development and launch of new products. Arnulf attended the Electrical Engineering school at the University of California, Irvine.
Mark SmialowiczChief operating officer
As COO, Mark is responsible for leading the company's daily operations and business strategy to drive its next phase of growth. Mark brings more than 20 years of experience in the high-tech and finance industries. Most recently, Mark was the COO and CFO at IT analytics pioneer Integrien, where his actions and leadership were key to software giant VMware acquiring the company for over $100 million last year. Prior to Integrien, he was COO and CFO of data-driven sourcing advisor, RampRate, and was instrumental in the rapid adoption of the company's proprietary ratings index by major corporations. Previously, Mark was responsible for the managed services unit of McLeodUSA, a facilities-based telecommunications provider, and was instrumental in the successful sale of that division along with several other strategic merger and acquisition deals. He also served as COO and CFO of managed services provider, Devise Associates, which he subsequently merged with VPN pioneer, Intelispan, later to be acquired by McLeodUSA. Smialowicz also serves as an active angel investor and advisor to several early-stage and venture-backed companies. He received a bachelor's in finance from Loyola Maryland, an MBA with a concentration in finance from Loyola's Sellinger School of Business and a master's in finance from New York University.
Steve AndersonVice president of finance
Steve is responsible for all financial, legal and operational functions at Central Desktop and is a key contributor to the development and execution of the company's strategy. He brings nearly 20 years of experience in finance and accounting in industries such as SaaS software, e-commerce, retail, professional sports and public accounting. Most recently, Steve was controller for the Los Angeles Dodgers, where he was responsible for Major League Baseball financial reporting, budgeting and compliance as well as the management of accounting processes, procedures and policies. Prior to that, he served as controller at Shopzilla, Inc., which was acquired by E.W. Scripps Co. in July 2005. He began his career in public accounting and also spent three years as a senior financial analyst at Gap Inc., where he was a member of the Real Estate Finance Group. Steve received a bachelor's degree in commerce from Santa Clara University and is a Certified Public Accountant in the State of California (inactive).
Alan BryanVice president of web operations + IT
As vice president of web operations + IT for Central Desktop, Alan is tasked with ensuring that Central Desktop develops and maintains a stable technology infrastructure for its industry-leading SaaS product. Alan architected the Central Desktop platform stack since the company's inception, scaling it from an idea on a single server to the multiple data centers that it resides in today. Prior to Central Desktop, Alan served as systems administrator for Upgradebase and Vendorbase, developing a solid technical foundation leading up to the acquisition of Upgradebase by CNET Networks, Inc. Additionally, he ran a successful technical consulting business architecting and building out web infrastructure for clients. Alan received a bachelor's in computer science from the University of California, San Diego.
Mark FordhamVice president of services
Mark is the vice president of services at Central Desktop, overseeing all customer experience efforts for the company. Mark has 17 years of experience in strategic client and product management as well as software implementation leadership. Previously, Mark served as director of implementation services at NEOGOV where he led the company's fledgling customer experience efforts from infancy into a thriving enterprise of scalable and profitable service delivery. Mark also worked at Advantage Sales and Marketing where he oversaw the expansion of the client services and operations team to a $100M enterprise. Mark holds a bachelor's degree in education from Biola University near Los Angeles, CA.
Linda SouzaVice president of marketing
Linda is the vice president of marketing at Central Desktop, overseeing all strategic marketing efforts for the company. Linda has 17 years of experience in technology marketing, globalization program management, and implementation of scalable, repeatable global product and marketing strategies and processes. Previously, Linda served as director of strategic marketing at Everbridge where she led the company's integrated marketing communication, lead-generation and product marketing activities. Linda also worked at Ariba (formerly FreeMarkets), an SAP company, where she spearheaded localization of the company's software products and the launch of global sites in support of worldwide sales and marketing efforts. Linda earned a master's degree in global marketing communication and advertising from Emerson College in Brussels, Belgium.
Scott TretskyHead of sales
Scott is head of sales at Central Desktop, responsible for the company's sales strategy and execution. With over a decade of sales and management experience in the software and services fields and a relentless plan-and-execute mentality, Scott has a track record of starting up and building successful sales teams. He has played an instrumental role in building the sales team at Central Desktop from scratch by teaching the fundamentals of cold calling all the way to closing the deals with large enterprise accounts. Scott holds a bachelor’s degree in political science and public policy from the University of California, Los Angeles.
Chris RedrichDirector of product
As the director of product, Chris is responsible for the company's product strategy. Chris brings 10 years of experience in building successful web experiences. Prior to Central Desktop, Chris served as content director at Clear Channel Radio where he was responsible for the online strategy for six radio stations. His leadership led to an increase in both listener engagement and advertising revenue. Chris holds a bachelor's degree in business administration with emphases in finance and entrepreneurship from Chapman University in Orange, CA. He is a Certified Scrum Product Owner.
Trey HydeDirector of engineering
As director of engineering, Trey is the responsible for all software engineering activities at Central Desktop, from architecture and quality assurance to day-to-day management. He brings 16 years of professional development experience, the majority of which is in B2B and SaaS software. Prior to Central Desktop, Trey was a software engineering manager at CNET Networks (now CBS Interactive). Trey studied cognitive science and linguistics at the University of California, Berkeley. He is a Certified Scrum Master.