The future of the workplace: Why you need to change the way you work

Change or die. That powerful reminder is driving our new series of ebooks on the future of the workplace. We separated our first ebook into three editions: agencies, marketers and enterprise.

State of agency-client collaboration

We surveyed more than 500 marketers and agency folks about their biggest challenges in working together. This in-depth report of our findings reveals that 40 percent of creative agencies lose business because they lack collaboration tools.

The Eight Wonders of the Collaboration World

Paul Conley, B2B journalist
When people collaborate, the results can be magical. This paper highlights eight of the world's most interesting collaboration projects. Searching for life on other planets. Digitizing books. Improving voice recognition. Singing for a cause. And more.

Infographic: state of agency-client collaboration

This visual snapshot of our 2012 survey reveals the headaches agencies and clients face when they work together. See why 40 percent of creative agencies lose business because they lack collaboration tools.

Word of mouth marketing

Andy Sernovitz
How do you create a word-of-mouth marketing campaign? Learn how to find the right people to talk about you, give them something to talk about and measure the results.

10 metrics for measuring ROI of collaboration

Paul Conley, B2B journalist
Has someone asked you to calculate the ROI of your collaboration platform? How exactly do you measure something that is so central to your business? Learn 10 ways, from increased speed to better customer engagement.

State of social collaboration

Social collaboration is not new. Trace its history from 1970, when email was invented, all the way to the launch of Salesforce Chatter. See which types of collaboration are most popular today. And why IDC forecasts 38 percent growth for social business software through 2014.

The true cost of SharePoint

SharePoint is arguably the most established enterprise-collaboration tool. But many customers realize, too late, that their upfront investment is only a fraction of what they really pay for the solution. Assess the complete financial and resource costs of a SharePoint deployment with this toolkit.

Social collaboration: beyond the buzz

Isaac Garcia, Central Desktop CEO
This webinar unravels the mystery of social collaboration, explaining what it means at its core and how organizations have successfully applied social collaboration to their businesses.

Can your company survive without connectedness?

Oscar Berg, Tieto
Why is the social enterprise not the reality for most organizations? What’s holding you back? Learn how to drive organizational connectedness – from the bottom up or the top down.

Structured vs. emergent collaboration - part I

Larry Hawes, Dow Brook Advisory Services
This complimentary brief describes two extreme styles of collaboration – structured and emergent. Structured collaboration happens when a manager assigns work to a team. Emergent collaboration takes place when an employee posts a call for help.

Structured vs. emergent collaboration - part II

Larry Hawes, Dow Brook Advisory Services
Part two explains when to use the structured and emergent collaboration styles. Structured is best for standardized work processes, while emergent lends itself to short-term projects. Most businesses require a blended approach, as depicted in a case study.

How to improve relationships with external collaboration

Michael Sampson, collaboration strategist
How can you make external interactions more effective while providing better service to your clients? Learn how to leverage collaboration tools to improve productivity, deliver cost savings and foster continued client growth.

Successful strategies for internal collaboration

Isaac Garcia & David Coleman
Most people think only large enterprises need to collaborate internally, but SMBs share some of the same collaboration issues. Learn best practices for supporting remote teams and how to pick the right tools to support profitable collaboration.

Effective, confidential collaboration with third parties

Michael Sampson, collaboration strategist
If your business handles confidential business data on a regular basis, learn how to securely share data and communicate with your team.

The Usual Clients infographic

Are outlaw clients kicking up dust at your agency? Don't let The Intruder, The Henchman or Two Face get the jump on you. Learn how to spot eight types of agency clients. Then implement strategies to put their antics on permanent lockdown.

Collaboration Defender: making of a superhero

Some superheroes are born, others are made. Witness the making of our Collaboration Defender as he overcomes collaboration setbacks ... set to the serenade of a cheery cockroach.

In the cloud - creative services

Steve Wilson
Longtime creative director Steve Wilson, who has worked on campaigns for Toyota and Target, describes the creative process and the handoff between account services and creative services. Expect high-flying hijinks in this five-minute video.

The 9 types of collaborators

When you start collaborating in the workplace, you run into some pretty interesting characters. The Stealth Ninja, who peeks at everyone's files. The Dinosaur, who would rather stick to email. The Socialite who updates her status 15 times per day. Recognize yourself? Or your co-workers?

Why winging it isn’t a strategy

Michael Sampson, collaboration strategist
Can you be successful without a plan for rolling out your collaboration initiative to users? Maybe. But it's going to cost more and take longer, and there's no guarantee your users will fully embrace it in the long run.

Collaboration Defender: outside the box

Alex keeps her most important documents in a box, blissfully unaware that she's courting disaster. Collaboration Defender springs into action, because you just can't collaborate in a box.

Collaboration Defender: a file in distress

There is no damsel more distressed than a woman who just lost an important file. Armed with version control, an audit trail, comment threads and a 100% wool deflection cape, Collaboration Defender swoops in to save the day.

Collaboration Defender: collabohaters

The normally mild-mannered Collaboration Defender is forced to take a stand when he crosses the path of his archenemies, the villainous, slacker Collabohaters.

In the cloud - account services

Scott Steer
How do account-services teams really work? We interview advertising-industry veteran Scott Steer. Expect great insights, comical bobbleheads and a strategically placed fig leaf in this 5:33 video.

What type of collaborator are you?

Are you the Executive? The Socialite? Or could you be the Dinosaur? Take this short quiz to find out!

Meet the 9 types of collaborators

Isaac Garcia, Jenn DePauw & Alan Bush
Meet the 9 Types of Collaborators – and learn real-life strategies for dealing with each one. Our panel describes each personality type in detail. What makes them tick, how they help or hurt collaboration, and how to win them over.

Stop pushing, get your team to pull!

Dan Keldsen, Information Architected
Most collaboration deployments rely on luck, or a hope that buying the best will make for success. Unfortunately, that strategy won’t get you far. Learn how to design your implementation to solve actual business problems and to expedite daily work.

Collaboration rollout planner

A successful implementation begins with a solid rollout strategy. The Central Desktop Client Services team rolled out a Training Configurator to make it easier to find the resources you need related to specific work processes.

User adoption strategies for collaboration tools

Michael Sampson, collaboration strategist
Learn how you can maximize your use of Central Desktop and see higher ROI by making stronger, more effective decisions about your company's user adoption strategies.

9 collaborators webisode: Dinosaurs walk among us

We thought it’d be fun to introduce you to the real-life versions of the nine types of collaborators. Meet Kevin, our resident Central Desktop dinosaur.

SocialBridge walkthrough

See what you can do with SocialBridge for Enterprise. Our collaboration specialists highlight key features, then dive deeper into what interests you.

• May 28, 2013 – 8 a.m. Pacific time

• Jun 4, 2013 – 8 a.m. Pacific time

• Jun 11, 2013 – 8 a.m. Pacific time

SocialBridge + ProofHQ: Improve agency-client collaboration

Apr 24, 2013 Hear how The Summit Group improved collaboration with clients and achieved significant improvements in efficiency and client satisfaction using SocialBridge.

Introducing Review+Approve

Larry Christensen, Rula Marie & Dustin Turner
Learn about SocialBridge Review+Approve, functionality that streamlines the creative-workflow process. See how you can mark up and comment on all types of creative files online, saving time and producing better work.

Cool uses of Central Desktop

How do you CD? To create promos for your favorite TV shows? To brew beer? To cure Alzheimer's? See amazing use cases.

What Big Data means for brands and agencies

Apr 2013
What Big Data means for brands and agencies, 5 easy ways to enhance marketing collaboration, [ebook] future of the workplace, managing creatives: the right way and the wrong way, technology’s psychological price tag

The telecommuting debate flares up: Marissa Mayer edition

Mar 2013
The telecommuting debate, Brian Kardon: tech-phobic CMOs guilty of malpractice, everything you need to know about BYOD, is technology coming between agencies and clients, SXSW: marketing takeover, tech stars and "meh" culture

CMO vs CIO: The future of marketing + IT for collaboration

Feb 2013
CMO vs. CIO: The future of marketing + IT, Abraham Lincoln: Collaborator-in-Chief, why you should keep IT off your cloud*, information overload and the great blackout debate

10 cloud collaboration predictions for 2013

Jan 2013
10 cloud collaboration predictions for 2013, Lombardi's lessons in leadership, bad business habits you need to break, and agencies remaking themselves as AOR model changes